Strategic Marketing

Program Overview

Language of Instruction:: English
Duration:: 3 semesters
ECTS Credits:: 90
Mode of Delivery:: Hybrid
Part time Option:: Not Available
Tuition Fee:: 5500€ - 6500€
Scholarships:: Available

Application period of 2025 is over.

Institution

University:: Aristotle University of Thessaloniki
Faculty:: Faculty of Social and Economic Sciences
Department:: Department of Economics
City:: Thessaloniki

Contact

Master's website:: Visit
Email:: strategic-marketing@econ.auth.gr
Phone:: +30 2310991180

Admission Information

Application Process:: Application Evaluation - Interview
Maximum Intake:: 40 students

Subject Area

Economics- Management

Description

The program equips students to become successful marketers, providing the knowledge and skills required to excel in the marketing field. Teaching methods are geared towards encouraging participation, self-development and team work. In addition to studying a number of core and elective modules, students have the opportunity to undertake a research project in an area of marketing they are passionate about.

Graduates of Higher Education Institutions of Business Administration, Economics, Mass Media, Engineering and Science from Greece and/or abroad are eligible for admission.