Msc in Marketing and Communication


Program Overview

Language of Instruction:
English
Duration:
2 semesters
ECTS Credits:
75
Mode of Delivery:
On-Campus
Part time Option:
Available
Part time Duration:
3 semesters
Tuition Fee:
6250€
Scholarships:
Available

Specializations

This program offers the following areas of specialization:


Institution

University:
Athens University of Economics and Business
Faculty:
School of Business
Department:
Marketing and Communication
City:
Athens

Contact

Master's website:
Visit
Email:
diekp@aueb.gr
Phone:
+30 210 8203 665, +30 210 8203 631

Admission Information

Application Process:
Application Evaluation - Interview
Maximum Intake:
99 students

Subject Area

Economics- Management

Humanities


Description

The MSc in Marketing and Communication with International Orientation furnishes students with the academic knowledge and practical skills required for starting a successful professional career in international marketing. The program offers an in-depth understanding of the latest principles and practices and gives students the opportunity to develop important professional capacities such as analytical, research, problem-solving, and communication skills.
The MSc in Marketing and Communication with an international orientation places particular emphasis on the subject areas of International Marketing, International Consumer Behavior, Digital Marketing and Social Media, International Marketing Research, Web and Marketing Analytics, Entrepreneurship and Innovation, Business Strategy, International Marketing Communications.
Our graduates have excellent employment prospects both in Greece and abroad.

Postgraduate Studies in Greece

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