INSTITUTION: ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS
SCHOOL: SCHOOL OF BUSINESS
DEPARTMENT: MARKETING AND COMMUNICATION
Taught in English language
DURATION (semesters): 2
ECTS (total): 75
Scholarship is offered
NUMBER OF STUDENTS ACCEPTED: 99
STUDENTS SELECTED BY: Application Evaluation - Interview
Part time studying is available
PART TIME DURATION (semesters): 3
OBSERVATION OPTIONS: In Person
DESCRIPTION - ACCEPTED STUDENTS CATEGORIES: The MSc in Marketing and Communication with International Orientation furnishes students with the academic knowledge and practical skills required for starting a successful professional career in international marketing. The program offers an in-depth understanding of the latest principles and practices and gives students the opportunity to develop important professional capacities such as analytical, research, problem-solving, and communication skills.
The MSc in Marketing and Communication with an international orientation places particular emphasis on the subject areas of International Marketing, International Consumer Behavior, Digital Marketing and Social Media, International Marketing Research, Web and Marketing Analytics, Entrepreneurship and Innovation, Business Strategy, International Marketing Communications.
Our graduates have excellent employment prospects both in Greece and abroad.
KEYWORDS: Marketing, Communication, Sales Management, Advertising, Digital Marketing, Market Research, Marketing Plan, Strategic Marketing, Consumer Behavior, Public Relations, Sales Promotion, International Marketing