Digital Innovation and Management

KEYWORDS: Digital Innovation, Digital Marketing, e-Government, Management

COMMENTS: The subject of the Master's Program is interdisciplinary and treats the fields of Business Administration and Information and Communication Technologies.

A. Digital Marketing Specialization: The purpose of this specialization is for graduates to acquire all the innovative knowledge about the modern strategies and practices applied in digital marketing and to become capable of investigating, managing, and analyzing the needs and preferences of a large volume of consumers in order to design, implement market research and evaluate marketing campaigns, using modern digital media. Graduates, with the help of neuroscience, will be able to know the ways of influencing consumers, and they will be able to highlight and utilize innovative ideas. At the same time, they will have the appropriate knowledge background to make correct marketing decisions and all the necessary administrative and technological skills for a successful career in e-business.

B. Specialization in Digital Governance: The purpose of this specialization is for the graduates to acquire all the required knowledge regarding the modern techniques of analysis, design, development, and management of Information Systems related to Public Administration, aiming to improve the services provided, in reducing costs, saving time, and improving the service of trading citizens, companies, and organizations. In addition, graduates will be equipped with all the necessary administrative and technological skills related to Public and Private sector issues.